We help our clients answer their most pressing strategic questions.
How do we build and protect our reputation?
The perception of our brand is hurting business. How can we improve it?
How do we better position our brand to capture market share and improve sales?
How can we address public policy challenges for our organization?
Are we prepared for a crisis and, if one occurs, how should we respond?
How can I improve my brand as executive and position myself as a leader in my space?
How can we incorporate social responsibility into our brand?
What can we do to better understand the our market and target audience?
We help executives, leaders and public figures understand the players and the landscape in the marketplace in order to build stronger brands, narratives and positioning as well as coach clients through communications and strategic challenges.
- Executive Branding
- Thought Leadership
In a fast-paced digital world, crisis can move at the speed of the Internet. Publitics helps clients leverage a variety of tools to both avoid crisis and to effectively communicate before, during and after crisis.
We help clients navigate the rapidly shifting realities of media. We provide media outreach and training to clients as well as can serve as a public facing extension of your organization.
Your reputation is everything. We help clients identify reputation challenges and opportunities to prevent crisis and enhance positioning.
RESEARCH & INTELLIGENCE
Understanding what the public thinks, what your competitors’ next move is and what the landscape looks like is essential to making the right strategic decisions. We help our clients develop a deep understanding of what they are up against and how to get an edge.
- Reputation and brand assessments
- Concept testing
- Qualitative research
- Trend analysis
- Competitive analysis
- Quantitative research
- Integrated research/intelligence programs
DIGITAL AND SOCIAL MEDIA Social and digital media has empowered brands, organizations, leaders and consumers to communicate in ways that were never possible before. We help our clients harness the power of social media.
- Social media strategy and management
- Social media training programs
- Content creation
- Paid social strategy and execution