Publitics founder and principal, Matt Krayton spoke with Mark Henricks for American Express OPEN Forum about what to do in the event of a boycott. 

Takeaways:

  • Be prepared: Have a crisis plan in place
  • Get the facts: Before responding make sure you have a clear picture of the situation

You can read the article here: https://www.americanexpress.com/us/small-business/openforum/articles/someone-boycotting-business/?linknav=us-openforum-search-article-link1