From our Publitics mini-poll on business and politics: Just how important is it to consumers that corporations share their political views? It's a mixed bag.
While a third of US adults don't pay much mind, a quarter do feel rather intensely that corporations that provide services and products they use share their own political and social beliefs, with just over another third of US adults hovering somewhere in between.
There is a growing expectation that as a part of communicating their value, brands need to engage on important issues. How best should brands choose to engage? It is possible for corporations and their leadership to engage and promote progress while still serving the bottom line. There are two core areas that leadership must seek understanding:
Understanding Underlying Brand Values
- Who are we as a brand?
- What do we stand for?
- What do we represent?
Understanding the Audience
- Who are our customers?
- Who is out there listening?
- What are their beliefs and aspirations?
In the current political environment, knowing where you stand is even more important. As the #DeleteUber campaign and Super Bowl ads that Budweiser and 84 Lumber put out have demonstrated, engaging in the broader political and social dialogue can have a real impact.
Have questions or comments? Get in touch with the Publitics team: