Overall positive public sentiment has generally shielded tech giants from regulatory scrutiny. Headlines detailing Facebook's Russian election influence scandal, data breaches and controversial acquisitions threaten reputation and trust as well as create strategic vulnerabilities for tech brands of all sizes.
By 2018 Millennials will outpace every other generation in spending power and will soon become the largest voting bloc in the United States. When it comes to reputation and trust of brands and organizations, what Millennials think matters.
We asked 400 U.S. Millennials what their views on data privacy and sentiment toward tech giants, including Facebook, Amazon, LinkedIn, Twitter and Snapchat.