The way we communicate constantly changes and evolves. The emoji is a part of that evolution. The Atlantic tapped into Twitter to see how users were using emojis to describe 2016 candidates. The results showed interesting differences. These differences, however, aren't easily translated into actionable intelligence, at least yet. As emojis, or functions like Facebook's new like/dislike buttons continue to increase in use, so to will the data they generate, which may produce new opportunities in measuring opinion.