Welcome to this week’s edition of Monday Morning Coffee:
These Viral Posts May Be Disappearing from Facebook, the Reason Will Shock You
The reason won’t actually shock you. Facebook recently announced that it is tweaking its algorithm again to improve user experience by filtering out some viral posts. The social network has been asking users what types of viral content they prefer to see. The algorithm update will reflect the results of the tests. According to Mashable, hoax posts will likely get bumped down in the Newsfeed even if they have a significant number of shares and comments.
Business & Politics Can Mix, But Not Always
He may be dominating the polls, but his brand outside of the Republican primary sphere has been taking a hit. According to data from Digiday and 30db sentiment towards some of Trump's business ventures, have been decidedly more negative. While there is nothing wrong with brands taking a stand and building a message around it, Trump’s particular brand of politics is a bridge too far for some consumers.
Twitter is Testing Ads for Logged Out View
Twitter has been working to find ways to appeal to a broader audience and boost its ad revenue. Figuring out how to monetize the some 500 million logged out users that visit the site each month has been a big part of that effort. To that end, Twitter has been testing promoted Tweets on its logged out site. The move will, says the social network, grow the audience they can offer advertisers.
State of Starting Up in the Garden State Survey
We're partnering with LaunchNJ to run the State of Starting Up in the Garden State Survey again this year. The survey's goal is to take the pulse of the entrepreneurial and startup community in New Jersey. The results of this year's survey will be out in early January. You can take a look back at last year's results at the link below.
Practice Spotlight: Research & Intelligence
We provide clients with strategic clarity. We offer a full range of research services to brands, campaigns and organizations including polling, competitive intelligence, qualitative research and influencer intelligence.