Publitics Team Named Finalist for Reed Awards

Publitics Team Named Finalist for Reed Awards

The Publitics team was named a finalist in three categories for Campaigns and Elections Magazine’s upcoming Reed Awards, including best branding for a ballot initiative, best direct mail for a ballot initiative and best use of targeting for direct mail.

The Reed Awards, named after Campaigns & Elections founder Stanley Foster Reed, embody excellence in political campaigning, campaign management, political consulting and political design, grassroots & advocacy.

Reed Award winners represent the very best the political campaign and advocacy industries have to offer. 

The 2019 Reed Awards will honor winners across 15 distinct category groups, representing the distinct specialisms of the political campaign industry, with distinct category groups for International (non-US) work, and Grassroots Advocacy Work.

Winners will be announced at the 2019 Reed Awards & Conference in Austin, TX on February 20-21.

See more at NJ Globe: https://newjerseyglobe.com/fr/de-koninck-nominated-for-reed-award/


Trendlines 2019: Will Public & Regulatory Pressure Change Social Media Strategy?

Trendlines 2019: Will Public & Regulatory Pressure Change Social Media Strategy?

This edition of our Trendlines 2019 series comes from a client question. They asked us if we thought increased pressure from regulators and slipping public trust would force social media platforms to change thus forcing advertisers to change their social media strategies. Publitics founder and principal, Matt Krayton, tackles the question.

Trendlines 2019 Video Series: Branding and Positioning for Executives and Leaders

Trendlines 2019 Video Series: Branding and Positioning for Executives and Leaders

As an executive or leader, investing in branding and positioning is increasingly critical to gaining a competitive advantage and building a defense against crisis. In the latest in our Trendlines 2019 series, Publitics founder and principal, Matt Krayton, talks about what executives and leaders should look out for in the coming year.

AM Insights Roundtable: Protecting Reputation in the Age of Social Media Activism

AM Insights Roundtable: Protecting Reputation in the Age of Social Media Activism

ROI-NJ Managing Editor, Anjalee Khemlani and #theVIBE at Centenary University Social Media Director, Tim Guella joined Publitics Principal, Matt Krayton at #theVIBE for a roundtable discussion on building and protecting reputations in the age of social media activism. Below are clips from last week’s conversation.


Publitics Founder and Principal Matt Krayton Talks to American Express OPEN Forum About Boycots

Publitics Founder and Principal Matt Krayton Talks to American Express OPEN Forum About Boycots

Publitics founder and principal, Matt Krayton spoke with Mark Henricks for American Express OPEN Forum about what to do in the event of a boycott. 

Takeaways:

  • Be prepared: Have a crisis plan in place
  • Get the facts: Before responding make sure you have a clear picture of the situation

You can read the article here: https://www.americanexpress.com/us/small-business/openforum/articles/someone-boycotting-business/?linknav=us-openforum-search-article-link1

The Publitics Team Takes Home Silver Eagle Award

The Publitics Team Takes Home Silver Eagle Award

Publitics took home a Silver Eagle Award for web/internet video for a local, city or regional public affairs campaign as a part of the annual Goldie Awards.  The Goldie Awards recognize excellence in political practice and communication.  Entries are judged anonymously by a panel of industry peers in public affairs, political consulting, advertising and communication.  

The award-winning video was produced in conjunction with Lenox Consulting for the JCPOBA.

You can view the video below: 

 

 

Research Bite: What Types of Scandal Bother U.S. Consumers Most?

Research Bite: What Types of Scandal Bother U.S. Consumers Most?

In the wake of London's decision to not renew their operating license, Uber's new CEO, Dara Khosrowshahi wrote in an email to employees that, "There is a high cost to a bad reputation."

Whether your audience is a regulatory body or consumers, a bad reputation can have a real and serious impact on the bottom line.  In our most recent Research Bite, we asked U.S. consumers what types of scandal are most likely to make them abandon a brand.  Instead of attempting to develop and test an exhaustive list, we chose a few broad categories of scandal that have dominated the news cycle recently.   

Here's what we found:

Toplines

  • Consumer-facing issues bother consumers more than back-end issues 
  • When consumer-facing issues (defective products and abusive behavior toward customers) were removed, unfair labor practices became the top issue 
  • Despite a polarized political environment, political gaffes by CEOs register lowest for consumers as a reason to abandon a brand

The key takeaway is that consumers have the most intense feelings about scandal or issues that impact their own experience with a brand. It is important to note, however, that the health of a brand and reputation is the sum of all parts; some parts carrying more weight for certain constituencies than others.  That is why it is critical for reputation management to be a critical business function.  

 

 

Survey: Most New Jerseyans Plan to Celebrate St. Patrick's Day

Survey: Most New Jerseyans Plan to Celebrate St. Patrick's Day

As St. Patrick's Day approaches, communities across the Garden State will "go green".  It is this time of year that the connection between Ireland and the United States becomes more visible.  According to Census data, 39.6 million people in the United States claim Irish Ancestry.  In New Jersey, roughly 13% of the population make the same claim.  

We, along with our partners at Lenox Consulting, decided to dig a little deeper into attitudes surrounding St. Patrick's Day and Ireland as well as test awareness of Irish outreach efforts.

20% of the respondents to our survey consider themselves to be Irish-American (note: there is a difference in the way the question is asked in the Census American Community Survey and our survey).  

Three quarters of New Jersey adults reported having a favorable opinion of Ireland, with a quarter reporting a very favorable opinion.  

New Jerseyans also believe that it is important for the United States to maintain a good relationship with Ireland.  

A majority of New Jersey adults plan on celebrating (61%) St. Patrick's Day this year. 

St. Patrick's Day celebrations also inspire warm feelings about Ireland and Irish culture amongst New Jerseyans with 69% reporting saying that celebrations in their communities create an overall positive impression.  

Despite overall positive feelings about Ireland, a majority of New Jerseyans (65%) are not familiar with efforts to increase investment in Ireland through business, culture, education and travel.  

Though there is widespread unfamiliarity with efforts, about a quarter of the respondents (26%) do have a general sense that St. Patrick's Day celebrations promote Ireland as a destination for U.S. businesses to expand globally. 

When people are introduced to the strong economic ties between Ireland and the United States, they tend to view Ireland even more favorably.

St. Patrick's Day provides a real and important platform for cultural and economic diplomacy for Ireland in New Jersey and beyond.  Channeling positive feelings about the holiday is an important tool in working to expand awareness of cultural and economic programs and outreach across the Atlantic.  

Survey notes:

The survey was conducted from February 22nd-26th, 2017 and surveyed 700 New Jersey adults.  Care was taken while in the field to capture a representative sample.  Weighting was applied to the results to match known demographics.