When a coalition of elected officials and government entities in New Jersey needed to advocate for investment in light rail against a backdrop of stalled projects and political headwinds, they turned to Publitics to create a compelling brand, message and online presence.  

The Publitics team worked with the client to develop a concept brand and message.  We then tested the message and visual branding elements using cutting-edge research tools.  Once we tested the brand, we rolled out a new website, action tools and brand assets that propelled the conversation about investment in light rail forward.