The Challenge

An environmental coalition has been working to develop a campaign to bring attention to complex water planning rules.  Because of the technical nature of the subject matter, the coalition needed to develop easily digestible and compelling messaging for their outreach and communications efforts.

The Approach

The Publitics team conducted in-depth research to measure public attitudes and test messaging to provide the coalition with insight-driven strategy.  We then helped design an ongoing campaign to call for critical changes and updates to the water rules.  

The Results

While the campaign is ongoing, our research provided the coalition with the strategic insight they needed to move their campaign forward.  To date, the campaign has generated a highly-successful petition campaign.